10 Smart Growth Tricks Aussie Entrepreneurs Rarely Think to Try: Nathan Baws

Introduction:

Running a business is like surfing the unpredictable Aussie coastlinethrilling, challenging, and always changing. Im Nathan Baws, a Business Growth Consultant with years of real-world experience navigating the twists and turns of entrepreneurship. From building my health shops from scratch to overcoming failures with creative resilience, Ive learned that growing a business often requires thinking outside the box.

In this guide, Ill reveal 10 smart growth tricks most Aussie entrepreneurs rarely consider, rooted in innovative business solutions, lean strategies, and a mindset built for success. Youll also find practical advice from my own journey and fresh takes on how to scale, market, and lead with purpose.

Key Insights Youll Learn:

• Zero-cost marketing hacks that actually work

• Creative approaches to startup scaling

• The resilient mindset for long-term growth

• Building business communities that care

• Smarter decisions using data and feedback

1. Creative Marketing Strategies for Entrepreneurs

The Power of Zero-Cost Marketing

When I launched my first health shop, the marketing budget was basically pocket change. So I got creative. One memorable campaign was a flash mob in the park. Friends (disguised as dancers) hyped our brand through a fun, impromptu performance. Over 500 curious locals stopped to watch. Our Insta following exploded overnight.

Takeaway: Think grassroots. Leverage local events, community groups, and guerilla marketing. A great campaign doesnt need to cost the earthit just needs to connect.

Social Media as a Growth Engine

Most founders post and ghost. I used platforms like Instagram and TikTok not just to promote, but to document my entrepreneurial journey. People engaged because it felt humanfailures, hustle, humour, and all.

Takeaway: Dont just sellshare. Show the behind-the-scenes grind, and youll attract a community that roots for your success.

Micro-Influencer Collabs

I didnt chase big influencers. Instead, I connected with local health bloggers and fitness coaches who resonated with our brand. Their smaller but loyal followings created authentic traction.

Takeaway: Focus on values-aligned influencers. They offer higher engagement without the celebrity price tag.

Build a Brand Community

We ran free workshops in-store, teaching wellness tips and inviting customers to share their journeys. It built trust, drove loyalty, and turned buyers into brand ambassadors.

Takeaway: Foster a sense of belonging. Host events, start discussions, and create space for your customers to contribute.

2. Mindset for Resilience

See Failure as Fuel

My first product launch? A complete flop. But after analysing why it failed, I used that lesson to rebrand and saw a 3x return within three months.

Takeaway: Treat setbacks as tuition. They're part of the entrepreneurial course.

Adopt a Growth Mindset

When a product wasnt hitting targets, I didnt blame the market. I asked customers for feedback, pivoted, and boosted sales by 40%.

Takeaway: Always learn, always iterate.

Stay Energised with Entrepreneur Circles

Running solo? Dont. I regularly meet with other business owners. Sharing challenges and wins keeps the fire burning.

Takeaway: Find or start your own founder circle.

Use Visualisation

I imagined key wins (like public speaking gigs) long before they happened. That mental clarity helped me take bold action.

Takeaway: Visualise to realise. Your mind follows your focus.

3. Startup Scaling Techniques

Lean Startup Method

Build. Measure. Learn. I launched a MVP for my health food subscription service and made tweaks based on real user data, saving thousands.

Takeaway: Stop perfectingstart testing.

Strategic Partnerships

Teamed up with local gyms and wellness clinics to co-promote products. Their audiences became our audience.

Takeaway: Partnerships = Shared growth. Find businesses that complement yours.

Automate to Accelerate

Automated our inventory and CRM using cost-effective software. That gave me more time to focus on strategy, not spreadsheets.

Takeaway: Tech is your time-saver. Automate wherever you can.

Flexible Funding Options

I tapped into crowdfunding to raise capital for a product line. Transparency was keybackers felt like part of the journey.

Takeaway: Consider crowdfunding, grants, or angel investment. Do your homework.

4. Networking & Relationship Building

Master the Art of Networking

Instead of stiff business cards, I showed up with stories. At a co-working meetup, I landed a supplier deal just by being real.

Takeaway: Show up as a human, not a pitch deck.

Tap into LinkedIn & Digital Communities

Shared case studies, funny startup lessons, and business lessons on LinkedIn. The engagement led to podcast invites and collabs.

Takeaway: Online visibility = opportunity magnet.

Seek Mentors Early

I found a mentor whod built a similar business. His advice saved me months of mistakes.

Takeaway: Find someone ahead of you, and ask good questions.

Give Back to Grow

We donated a portion of profits to youth mental health initiatives. Our customers noticedand respected it.

Takeaway: Do good. People remember businesses that care.

5. Data-Driven Decisions

Analytics Are Everything

Tracking website behaviour helped us fix a checkout drop-off issueand recover $10k in sales.

Takeaway: Tools like Google Analytics and Hotjar = goldmines of insight.

Customer Feedback Loops

We sent out quick surveys and monitored social comments. One piece of feedback sparked a new product idea that became a bestseller.

Takeaway: Your customers are telling you what they want. Listen closely.

A/B Test Everything

We tested two versions of a sales email. One had 3x more conversions. It cost nothing but time.

Takeaway: Test. Learn. Optimise.

Set & Monitor KPIs

From day one, we tracked key numbers: CAC, retention, average order value. It helped keep us on course.

Takeaway: What gets measured gets improved.

Conclusion

There you have it10 growth strategies Aussie entrepreneurs often overlook, tried and tested in the trenches of my own journey. From creative marketing to data-led decisions, these innovative business solutions can help take your startup or small biz to the next level.

Ready to grow? Whether you're starting from scratch or looking to scale smart, Im here to help. Reach out at nathanbaws.com to connect for coaching, business advice, or speaking engagements.

Keep thinking big, stay curious, and never stop backing yourself.

FAQs

1. What's one growth tactic I can use right now for free?
Start engaging authentically on social media. Show your process, not just the polish.

2. How do I find reliable partnerships?
Look for aligned values and audience overlapstart with people you already trust.

3. Why does visualisation work in business?
It keeps your mind focused and actions aligned with your goals.

4. Should I hire a Business Growth Consultant?
If you're stuck, want fresh perspective or structured growthyes.

5. Whats the first metric to track as a new founder?
Customer retention. If people come back, you're doing something right.