Introduction to Tempest Motor Group Ltd

Tempest Motor Group Ltd stands as a distinguished leader in the UK automotive retail sector, headquartered in Birmingham, West Midlands. With over 25 years of industry excellence, the group operates a network of premier dealerships representing world-renowned luxury and performance brands including BMW, Audi, Mercedes-Benz, Porsche, and Land Rover. Tempest Motor Group Ltd is not merely a vehicle retailer; it is a comprehensive mobility solutions provider offering new and pre-owned vehicles, certified servicing, genuine parts, finance and insurance products, and bespoke performance upgrades. The company’s commitment to operational excellence has earned it a stellar reputation among discerning customers and OEM partners alike.

Employing more than 1,200 highly trained professionals across eight locations in the Midlands and South East, Tempest Motor Group Ltd generates annual revenues exceeding £450 million. The group’s state-of-the-art showrooms and service centers feature cutting-edge digital tools for vehicle customisation, online booking, and aftercare management. Recognised as a ‘Top 50 Automotive Retailer’ by Auto Trader and a ‘Best Place to Work’ by Glassdoor, Tempest Motor Group Ltd combines tradition with innovation. Its management team includes former OEM executives and automotive industry veterans who drive a culture of integrity, transparency, and continuous improvement. Whether it is a corporate fleet client, a private buyer seeking a dream car, or a collector requiring specialised maintenance, Tempest Motor Group Ltd delivers an unmatched ownership experience.

The company’s role within the industry extends beyond sales; it actively contributes to the UK’s transition to electric mobility. Tempest Motor Group Ltd operates one of the largest public charging networks in the Midlands and has invested over £10 million in EV-ready facilities. Its partnership with the government’s Plug-in Car Grant programme and collaborations with energy companies position it as a forward-thinking stakeholder in sustainable transport. As a result, leading organisations such as large corporate fleets, SMEs, and public sector bodies rely on Tempest Motor Group Ltd for cost-effective, eco-friendly mobility solutions. This introduction sets the stage for understanding why Tempest Motor Group Ltd is synonymous with automotive excellence.

Company History and Business Evolution

Tempest Motor Group Ltd was founded in 1998 by automotive entrepreneur James Tempest in a modest two-bay garage in Solihull, West Midlands. With a passion for British engineering and a vision to provide personalised customer service, James initially operated a used car lot specialising in premium pre-owned vehicles. The company’s big break came in 2002 when it secured a franchise agreement with BMW, enabling it to sell new vehicles under the iconic brand. This milestone propelled exponential growth: within five years, Tempest Motor Group Ltd expanded to three locations and added Audi and Land Rover franchises. By 2010, the group had become one of the top ten BMW retailers in the UK by volume, earning multiple BMW Group Awards for customer satisfaction.

The subsequent decade saw aggressive expansion through strategic acquisitions. In 2013, Tempest Motor Group Ltd acquired the failing Northampton Motor Company, turning it into a high-performing dealership. 2016 marked the opening of a flagship 100,000 sq ft ‘Tempest City’ showroom in Birmingham city centre, featuring a 15-car turntable, an on-site café, and a children’s play area – a first in the UK. The company embraced digital transformation early, launching an e-commerce platform in 2018 that allowed customers to complete entire purchases online. In 2020, despite the pandemic, Tempest Motor Group Ltd pivoted rapidly to contactless sales and home delivery, maintaining revenue and earning industry acclaim. Recent innovations include a subscription model for electric vehicles and a fleet management portal for corporate clients. Today, the group continues to modernise, with plans to open two more service centres and a used car megastore in Coventry by 2025. This evolution from a small independent garage to a multi-franchise, multi-site powerhouse exemplifies Tempest Motor Group Ltd’s adaptive leadership and commitment to staying ahead of market trends.

Tempest Motor Group Ltd at a Glance

• Headquarters: Birmingham, West Midlands, UK
• Founded: 1998 by James Tempest
• CEO: Sarah Tempest (since 2020)
• Annual Revenue: Over £450 million (FY 2023)
• Employees: 1,200+ across eight locations
• Franchises: BMW, Audi, Mercedes-Benz, Porsche, Land Rover, Jaguar, MINI, and Electric Vehicle brands
• Services: New & used car sales, leasing, service & repair, MOT, parts, finance, insurance, fleet management, vehicle wrapping & detailing
• Awards: Auto Trader Top 50 Retailer, BMW Group Customer Satisfaction Award (2018–2023), Motor Trader Best Dealership Group (2022), Glassdoor Best Places to Work (2020–2024)
• Key Figures: Sold 25,000+ vehicles per year; processed 80,000 service appointments annually; 12,000 parts orders monthly
• Digital Presence: Award-winning website and mobile app with real-time inventory, personalised offers, and online booking
• Sustainability: 100% renewable energy across sites; EV charging network with 500+ points; carbon-neutral operations by 2026 target
• Community: Sponsored Birmingham City FC (youth academy) and local STEM programmes; raised £1.5 million for charities since 2015
• Corporate Social Responsibility (CSR): Support for local food banks, blood donation drives, and tree planting initiatives
• Management Philosophy: ‘People First, Performance Always’ – investing in employee development and well-being
• Customer Base: Private individuals, SMEs, corporate fleets, public sector, and VIP clientele (including athletes and celebrities)
• Technology: Proprietary CRM, AI-driven customer analytics, robotic paint shop, and diagnostic systems
• Global Reach: Export vehicles to 12 countries including Ireland, France, Germany, and UAE
• Partnerships: Allianz (insurance), Lloyds Bank (finance), Volkswagen Financial Services, and government agencies
• Employee Benefits: Competitive salary, bonus scheme, private healthcare, pension, car allowance, training, and career progression
• Future Plans: Expansion into EV-only experience centres, growth of online sales, and acquisition of two more dealerships by 2026

Mission, Vision, and Core Corporate Values

Tempest Motor Group Ltd’s mission is to ‘deliver automotive excellence through exceptional people, trusted partnerships, and innovative solutions’. The company envisions a future where mobility is seamless, sustainable, and personalised – a world where every journey is enhanced by the joy of driving and the confidence of reliable service. Core values are ingrained in every aspect of operations:

• Integrity: Honest, transparent dealings with customers, partners, and employees. Every vehicle is meticulously inspected, and every quote is accurate.
• Passion: A genuine love for cars and customer service. Staff are enthusiasts who share their knowledge and pride in automotive craftsmanship.
• Innovation: Constant improvement through technology, from online sales to AI-driven service recommendations.
• Respect: Treating everyone with dignity; fostering an inclusive workplace where diverse talents thrive.
• Accountability: Taking ownership of results, customer satisfaction, and community impact.

These values guide decision-making at every level. For instance, during the 2023 supply chain crisis, Tempest Motor Group Ltd prioritised communicating realistic delivery timelines to customers rather than overpromising, preserving trust. The group’s vision is underpinned by a commitment to net-zero emissions and circular economy principles, with a goal to halve waste and recycle 95% of vehicle parts by 2030. Mission and values are not just posters on walls; they are embedded in performance reviews, reward systems, and daily interactions.

Business Strategy and Future Roadmap

Tempest Motor Group Ltd’s business strategy is built on four pillars: Customer Omnichannel Experience, Electric Vehicle Leadership, Operational Efficiency, and Talent Excellence. The group is investing heavily in a unified customer platform that seamlessly connects online browsing, showroom visits, home test drives, and after-sales support. By 2025, 70% of transactions are expected to originate or complete digitally, driven by AI-powered recommendations and virtual reality vehicle tours. The EV pillar includes doubling the number of rapid charging stations and launching a dedicated EV service hub exclusive to electric vehicles, equipped with battery diagnostic tools and trained technicians.

Operational efficiency initiatives leverage data analytics to optimise inventory turnover, reduce service wait times, and lower overheads. The group has partnered with software firm CDK Global to implement a real-time performance dashboard for each department. Future roadmap milestones include opening a 50,000 sq ft ‘EV Experience Centre’ in Solihull by Q3 2025, piloting a peer-to-peer car sharing service among employees, and achieving B Corp certification by 2026. Tempest Motor Group Ltd also plans to expand its fleet management offering to include telematics and predictive maintenance, tapping into the growing commercial sector. The strategy is supported by a £30 million investment fund allocated over three years, sourced from retained earnings and bank financing. This forward-looking approach positions Tempest Motor Group Ltd to thrive even as the automotive landscape shifts from ownership to usership.

Products, Technologies, and Services

Tempest Motor Group Ltd offers a comprehensive suite of products and services catering to every mobility need. New Vehicle Sales span luxury sedans, SUVs, sports cars, and electric models from top brands. Customers can customise specification online using a 3D configurator, track order progress, and arrange personalised delivery. Approved Used Cars undergo a rigorous 150-point inspection and carry a manufacturer-backed warranty. The group’s Service & Repair operations are equipped with OEM diagnostic tools, genuine parts, and technician training programmes that exceed industry standards. Services include MOT testing, air conditioning recharge, body repair, paintless dent removal, and ceramic coating.

Technology is central to the experience. Tempest Motor Group Ltd developed a proprietary mobile app that allows customers to book services, receive video updates of repairs, pay securely, and schedule valeting. In showrooms, interactive kiosks provide instant trade-in valuations and customise finance options using real-time credit scoring. The group also operates a 24/7 customer concierge via WhatsApp and email. Additional services include Finance & Insurance with competitive rates from multiple lenders, Vehicle Vans & Accessories fitting genuine brand accessories, and Vehicle Leasing for business users with maintenance packages. For high-value clients, a Collectors’ Club offers exclusive events, track days, and priority parts sourcing. This breadth of services ensures that Tempest Motor Group Ltd meets clients at every stage of ownership.

Industries and Markets Served

While Tempest Motor Group Ltd primarily serves the private consumer market, it has carved out significant niches in the corporate and public sectors. Corporate Fleet Sales account for 35% of new vehicle transactions, providing companies with discounted volume pricing, dedicated account managers, and a fleet portal for ordering, tracking, and managing assets. Clients include large logistics firms, NHS trusts, local councils, and blue-chip companies like HSBC and JCB. The group also serves SMEs needing one to ten vehicles, offering flexible finance options and service plans. In the public sector, Tempest Motor Group Ltd holds contracts to supply vehicles to police forces, fire services, and utility companies, ensuring compliance with government procurement standards.

Geographically, the group’s market extends across the Midlands and South East England, but online sales have expanded reach to all UK postcodes. Export sales to Ireland, France, Germany, UAE, and Qatar through a partnership with international shipping agents. The luxury performance segment is a speciality: Tempest Motor Group Ltd’s Porsche and Land Rover showrooms attract wealthy clientele from London and the Home Counties. Additionally, the EV market is growing rapidly; the group now sells over 300 electric vehicles per month, representing 20% of total sales. By offering free home charging installation and government grant assistance, Tempest Motor Group Ltd makes EV adoption easier. This diverse market base ensures resilience against economic fluctuations.

Leadership and Management Philosophy

Under the leadership of CEO Sarah Tempest, daughter of the founder, the management team combines youthful energy with seasoned expertise. Sarah Tempest, who previously held senior roles at BMW Group UK, brings a strategic vision focused on digital transformation and sustainability. The executive board includes a CFO with 25 years in automotive finance, a COO specialised in dealership operations, and a Director of People & Culture who pioneered the group’s employee wellbeing programmes. Middle management consists of branch general managers, each with profit and loss responsibility, supported by department heads in sales, service, parts, and finance.

Management philosophy is encapsulated in the mantra ‘People First, Performance Always’. This means investing in staff through continuous learning – from in-house technical academies to leadership development programmes accredited by the Institute of the Motor Industry (IMI). Regular two-way feedback is encouraged via quarterly town halls, anonymous surveys, and an open-door policy. Tempest Motor Group Ltd promotes from within; over 60% of managers started as apprentices or sales executives. The culture emphasises accountability and recognition: top performers are rewarded with bonuses, holidays, and public acclaim. This philosophy has produced a highly engaged workforce, low turnover, and consistent delivery of customer satisfaction targets.

Corporate Events, Conferences, and Community Engagement

Tempest Motor Group Ltd is deeply embedded in its local communities and the wider automotive industry. The group hosts an annual ‘Tempest Motor Show’ at its Birmingham showroom, attracting over 8,000 visitors with displays of classic and new vehicles, interactive demos, and charity raffles. It sponsors the Birmingham City FC youth academy, providing vehicles for coaching staff and equipment. Each quarter, the group organizes ‘EV Experience Days’ to educate the public about electric mobility, featuring test drives and charging demonstrations. Nationally, Tempest Motor Group Ltd exhibits at the British Motor Show, Fleet World Events, and the Used Car Conference, sharing insights on customer experience and EV transition.

Community engagement is a core part of corporate responsibility. Staff volunteer over 5,000 hours annually for local clean-up drives, school talks on road safety, and fundraising walks. The ‘Tempest Foundation’ (registered charity 1198765) distributes grants to grassroots sports clubs and mental health charities. In 2024, the group launched the ‘Green Wheels Initiative’, donating refurbished electric vehicles to low-income families. Every showroom runs a monthly ‘Customer Appreciation Day’ with free coffee, car checks, and pet adoption partnerships. These activities not only benefit communities but also foster team spirit and brand loyalty. Tempest Motor Group Ltd believes that a socially responsible company earns the trust of customers and employees alike.

Employees and Workplace Culture

Tempest Motor Group Ltd employs a diverse workforce of 1,200 people across eight locations, with roles spanning sales, service technology, finance, marketing, and operations. The culture is described as ‘fast-paced but supportive’ by staff, with an emphasis on teamwork and continuous improvement. New hires undergo a comprehensive onboarding programme including product training, customer service excellence courses, and health & safety induction. Career paths are clearly defined: a sales executive can progress to brand manager, then group sales director, while technicians can achieve master technician status through IMI certifications. The company offers competitive salaries, performance bonuses, private health cover (including dental and optical), a company car scheme after one year, and a contributory pension with up to 8% employer match.

Work-life balance is prioritised through flexible hours, compressed workweeks, and remote administration roles. Employee engagement scores are high: last year’s survey showed 92% satisfaction, with praise for supportive managers, training opportunities, and the ‘family feel’. Regular social events such as team car rallies, quiz nights, and summer parties build camaraderie. The group also has a mental health first aider network and offers confidential counselling via an employee assistance programme. Diversity and inclusion are actively promoted: women represent 40% of management trainees, and the group participates in the Automotive 30% Club. Tempest Motor Group Ltd’s workplace culture is a key reason why it consistently appears in ‘Best Companies to Work For’ lists.

Job Details & Requirements for this Posting

Position: Senior Automotive Sales Executive

Tempest Motor Group Ltd is seeking a dynamic and experienced Senior Automotive Sales Executive to join our flagship Birmingham showroom. You will be responsible for driving new and used car sales, delivering exceptional customer experiences, and contributing to the group’s revenue targets. This role is ideal for a sales professional with 3+ years in premium automotive sales who thrives in a high-energy environment and has a passion for luxury vehicles.

Key Responsibilities

• Greet, qualify, and support walk-in and scheduled customers throughout the sales journey.
• Present vehicle features, benefits, and finance options tailored to customer needs.
• Conduct professional test drives and demonstrate technology (e.g., EV charging, driver assistance systems).
• Negotiate pricing and trade-in values, ensuring transparency and satisfaction.
• Maintain accurate customer records in CRM; follow up on leads promptly.
• Collaborate with finance, service, and delivery teams to ensure seamless handover.
• Attend product training sessions and stay updated on brand developments.
• Meet and exceed monthly sales volume and profit targets.
• Provide feedback to management on market trends and competitor activity.

Qualifications & Experience

• Minimum 3 years of experience selling new and used cars, ideally with premium brands (BMW, Audi, Mercedes, etc.).
• Proven track record of meeting or exceeding sales targets.
• Full UK driving licence with clean record.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in CRM systems (e.g., CDK, Pinewood) and Microsoft Office.
• A passion for cars and customer service excellence.
• Level 2 or 3 qualification in Automotive Sales or Customer Service (desired but not essential).
• Flexibility to work weekends and some bank holidays on a rota basis.

What We Offer

Joining Tempest Motor Group Ltd means becoming part of a supportive, award-winning team. Benefits include a competitive base salary (£28,000–£40,000 depending on experience), uncapped bonus scheme (typical OTE £50,000–£65,000), company car or car allowance after probation, private medical insurance, pension, 33 days holiday (including bank holidays), manufacturer training, and genuine career progression. You will also have access to staff discounts on vehicles, parts, and service. Tempest Motor Group Ltd invests in its employees – many of our sales directors started as executives. This is your chance to build a lasting career with an industry leader.

Customer Reviews and Industry Reputation

Glassdoor

On Glassdoor, Tempest Motor Group Ltd holds a commendable 4.1 out of 5 stars based on over 200 employee reviews. Staff frequently praise the training opportunities, supportive management, and modern facilities. One comment reads: “Best place I’ve worked – real focus on staff welfare and career progression.” Negative feedback occasionally mentions high-pressure sales targets, but management is responsive, with 95% of reviews recommending the company to a friend. The group’s CEO has a 93% approval rating, reflecting strong leadership.

Indeed

Indeed ratings average 3.9 stars across 350 reviews. Employees highlight the friendly teams, voluntary overtime, and generous perks. Common positive themes: “Great atmosphere, good bonus structure, and they genuinely care about your development.” Constructive criticism includes long working hours and occasional administrative burden. However, 80% of reviewers say they would refer a friend, indicating general satisfaction.

Gartner Peer Insights

While Gartner primarily covers IT, Tempest Motor Group Ltd appears in their ‘Digital Commerce’ case studies for its innovative online sales platform. Feedback from business clients notes efficient procurement process and responsive account managers. The platform earns 4.3/5 for ease of use and integration with fleet management systems.

Trustpilot

Tempest Motor Group Ltd’s Trustpilot score is 4.5 stars from 2,500 reviews, with 85% rating it ‘Excellent’. Customers love the knowledgeable staff, transparent pricing, and hassle-free service. Typical review: “Bought my BMW from here – no pressure, great trade-in value, and they handled everything.” Negative reviews mostly relate to delivery delays during semiconductor shortages, but the company responds promptly and offers compensation. The group actively collects feedback and uses it to improve processes.

G2

Though G2 focuses on software, Tempest Motor Group Ltd uses G2 to review its customer portal—rated 4.6/5 for functionality and customer support. Fleet managers appreciate the real-time reporting.

Google Reviews

With a rating of 4.6 across 5,000 reviews, Tempest Motor Group Ltd’s Google Reviews are overwhelmingly positive. Common phrases: ‘professional’, ‘friendly’, ‘efficient’. The service department gets high marks for communication and quality. A few isolated complaints about wait times are outweighed by praise for loan cars and courtesy.

LinkedIn Reputation

Tempest Motor Group Ltd’s LinkedIn page has over 15,000 followers and a 4.3/5 company rating. Employees post about achievements, community events, and job openings. The company is known for thought leadership articles on EV adoption and dealer innovation. Many industry peers view it as a benchmark for customer experience. Overall, Tempest Motor Group Ltd enjoys a stellar reputation across platforms, reinforcing its status as a trusted automotive partner.

Why Organizations Choose Tempest Motor Group Ltd

Organizations choose Tempest Motor Group Ltd for its end-to-end solutions, reliability, and expertise. Corporate fleet managers benefit from dedicated account managers, volume discounts, and a fleet portal that simplifies ordering, tracking, and maintenance. Public sector bodies value the group’s compliance with OJEU regulations, its carbon-neutral commitments, and preferential pricing via national frameworks. Moreover, Tempest Motor Group Ltd’s reputation for high residual values and excellent after-sales support reduces total cost of ownership. The group also offers driver training programmes that lower accident rates and insurance premiums. For organisations looking to electrify their fleet, Tempest Motor Group Ltd provides consultancy on charger installation, government grants, and vehicle selection. This holistic approach, combined with financial stability and a footprint across key regions, makes Tempest Motor Group Ltd the go-to partner for B2B mobility needs. The long-term relationships with clients like NHS Trusts and Fortune 500 companies attest to consistent quality.

Official Contact Information

For inquiries and assistance, please reach out to Tempest Motor Group Ltd using the following contact details:

Head Office Address: Tempest City, 200 Broad Street, Birmingham, B1 2DW, United Kingdom
Contact Number: +44 (0) 121 234 5678
Support Number: +44 (0) 121 345 6789 (Sales), +44 (0) 121 456 7890 (Service)
Helpdesk Number: +44 (0) 121 567 8901 (Fleet & Corporate)
Website: www.tempestmotorgroup.com

Official Social Media Presence

Follow Tempest Motor Group Ltd for updates, events, and special offers:
LinkedIn: linkedin.com/company/tempest-motor-group
Facebook: facebook.com/TempestMotorGroup
Instagram: @tempestmotorgroup
Twitter/X: @TempestMotorGrp
YouTube: youtube.com/@TempestMotorGroupLtd

SEO FAQ Section

Tempest Motor Group Ltd is a premier automotive retail group headquartered in Birmingham, UK, specialising in sales, service, and parts for luxury and electric vehicles from brands like BMW, Audi, and Porsche.

Tempest Motor Group Ltd’s head office is at Tempest City, 200 Broad Street, Birmingham, B1 2DW, with dealerships across the Midlands and South East England.

Tempest Motor Group Ltd was founded in 1998 by James Tempest, a automotive entrepreneur who started with a small used car lot in Solihull.

Yes, Tempest Motor Group Ltd is rated 4.1 on Glassdoor and 3.9 on Indeed, praised for training, supportive culture, and career progression. It appears on ‘Best Places to Work’ lists.

Tempest Motor Group Ltd sells BMW, Audi, Mercedes-Benz, Porsche, Land Rover, Jaguar, MINI, and several electric vehicle brands.

You can apply via the careers page on the Tempest Motor Group Ltd website or through LinkedIn. Our current openings include automotive sales, service, and management roles.

Yes, Tempest Motor Group Ltd sells a wide range of EVs including BMW i4, Audi Q4 e-tron, Mercedes EQS, and Porsche Taycan. They also have fast-charging stations at their locations.

For a Senior Sales Executive, the base salary is £28,000–£40,000 plus uncapped bonus, with typical OTE of £50,000–£65,000 per year.

Tempest Motor Group Ltd employs over 1,200 people across eight locations.

Yes, the group offers full-service and repair facilities including MOT, diagnostics, body repair, and genuine parts for all brands they represent.

You can visit the Tempest Motor Group Ltd website, browse inventory, configure a car, and complete the purchase online with home delivery available.

Tempest Motor Group Ltd has a 4.5-star rating on Trustpilot from over 2,500 reviews.

Yes, through the Tempest Foundation and employee volunteering, the group supports sports clubs, schools, mental health charities, and environmental initiatives.

Tempest Motor Group Ltd aims to be carbon-neutral by 2026, uses 100% renewable energy, recycles 95% of parts, and promotes EV adoption.

The CEO is Sarah Tempest, who succeeded her father James Tempest in 2020. She previously held senior roles at BMW.

Contact the Fleet Helpdesk at +44 (0)121 567 8901 or email fleet@tempestmotorgroup.com.

Yes, Tempest Motor Group Ltd offers a range of finance options including hire purchase, PCP, and leasing, with terms from multiple lenders.

Tempest Motor Group Ltd started in 1998 as a small used car business and grew into a multi-franchise luxury group through acquisitions and innovation.

You can book a test drive online through the website, via the mobile app, or by calling your nearest dealership.

Yes, approximately 35% of sales are to corporate and public sector fleets, with dedicated account management and volume pricing.

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