Introduction to Falcon Motor Group Ltd

Falcon Motor Group Ltd stands as a distinguished automotive corporation headquartered in London, United Kingdom, with a robust presence across the United Kingdom and expanding international operations. Specializing in the retail, service, and financing of premium and high-performance vehicles, Falcon Motor Group Ltd has established itself as a trusted name in the automotive industry. With a network of state-of-the-art dealerships, a comprehensive service centre, and a dedicated team of automotive professionals, the company serves a diverse clientele ranging from individual car buyers to corporate fleet managers. Recognised for its commitment to quality, transparency, and customer satisfaction, Falcon Motor Group Ltd is frequently listed among the top motor groups in the UK by industry analysts and consumer review platforms. The company’s strategic partnerships with leading manufacturers, such as BMW, Mercedes-Benz, Audi, and Jaguar Land Rover, underscore its reputation as a premier destination for luxury and performance vehicles. Falcon Motor Group Ltd’s business model integrates new and used vehicle sales, parts and accessories, warranty packages, and aftermarket services, ensuring a holistic automotive experience for every customer. In a rapidly evolving market driven by electric vehicle adoption and digital transformation, Falcon Motor Group Ltd continues to invest in innovative technologies, including an e-commerce platform for online car purchasing and a mobile app for service scheduling. The company’s dedication to corporate social responsibility is evident through its sustainability initiatives, including a carbon-neutral service centre and community engagement programmes. For professionals seeking a dynamic and rewarding career in the automotive sector, Falcon Motor Group Ltd offers an environment that fosters growth, innovation, and excellence. This job listing for a Senior Automotive Sales Executive reflects the company’s ongoing commitment to expanding its market share and delivering exceptional value to customers. Falcon Motor Group Ltd is not just a dealership — it’s a destination for automotive passion and professional achievement.

Company History and Business Evolution

Falcon Motor Group Ltd was founded in 1985 by automotive entrepreneur James Falcon in a modest showroom in Surrey, England. Starting with a single franchise for Volkswagen, the company quickly earned a reputation for exceptional customer service and fair dealing. By the early 1990s, Falcon Motor Group Ltd had expanded to three locations, adding franchises for Ford and Vauxhall. A pivotal moment came in 1998 when the company secured a premium brand dealership for BMW, marking its entry into the luxury segment. Over the next decade, the group grew through strategic acquisitions and greenfield developments, absorbing smaller dealerships and building flagship showrooms in key metropolitan areas like Manchester, Birmingham, and Glasgow. In 2005, Falcon Motor Group Ltd launched its own financing arm, Falcon Financial Services, offering competitive loan and lease options. The 2010s saw a digital overhaul with the introduction of an online inventory platform and a CRM system that personalised customer interactions. By 2015, the group had surpassed £1 billion in annual turnover, supported by a workforce of over 2,000 employees. The company’s evolution continued with a focus on electric vehicles (EVs), partnering with Tesla as a service centre in 2018 and later adding Polestar and BYD to its portfolio. In 2020, Falcon Motor Group Ltd launched a dedicated EV division and invested in charging infrastructure at all its locations. The COVID-19 pandemic accelerated its digital transformation, with contactless sales and home delivery options becoming permanent offerings. Recent milestones include the opening of a state-of-the-art service centre in London Docklands in 2023, featuring a showroom for pre-owned luxury cars, a coffee bar, and a customer lounge with virtual reality test drives. Falcon Motor Group Ltd has also embraced subscription models and peer-to-peer car sharing, staying ahead of mobility trends. Today, the company operates 45 dealerships across the UK and 6 in Europe, employing over 3,500 people. Its rich history of resilience, innovation, and customer-centricity forms the bedrock of its enduring success and brand equity.

Falcon Motor Group Ltd at a Glance

• Company Name: Falcon Motor Group Ltd
• Headquarters: London, United Kingdom
• Founded: 1985
• Founder: James Falcon
• CEO: Sarah Thompson (as of 2024)
• Annual Revenue: £1.5 billion (estimated 2023)
• Number of Employees: 3,500+
• Industry: Automotive Retail and Services
• Key Brands: BMW, Mercedes-Benz, Audi, Jaguar Land Rover, Tesla, Polestar, BYD, Volkswagen, Ford, Vauxhall
• Business Segments: New Car Sales, Used Car Sales, Service & Parts, Finance & Insurance, Fleet Management, EV Solutions
• Number of Dealerships: 45 in UK, 6 in Europe
• Certifications: ISO 9001, Investors in People Gold, UK Car Retailer of the Year (2022)
• Online Platform: FalconDirect.com with live inventory, virtual tours, and online finance approval
• Sustainability: Carbon-neutral service centres, solar panels at 20 locations, EV charging at all sites
• Community Initiatives: Falcon Foundation supporting automotive education and road safety
• Memberships: Society of Motor Manufacturers and Traders (SMMT), National Franchised Dealers Association (NFDA)
• Social Media Followers: 450,000+ across platforms
• Customer Satisfaction Score: 4.7/5 on Trustpilot (2024)
• Key Partnerships: Leading insurance providers, leasing companies, and technology firms
• Awards: Best Automotive Employer (2023), Innovation in Customer Experience (2024)

Mission, Vision, and Core Corporate Values

Falcon Motor Group Ltd’s mission is to deliver automotive excellence by providing customers with outstanding vehicles, transparent financing, and unparalleled after-sales support. The company’s vision is to become the most trusted and innovative automotive group in the UK and Europe, leading the transition to sustainable mobility. Core values include Integrity – conducting business with honesty and fairness; Customer Centricity – putting customer needs at the heart of every decision; Innovation – embracing technology and new business models; Teamwork – fostering a collaborative and inclusive workplace; and Sustainability – minimising environmental impact and promoting electric mobility. These values are embedded in every aspect of operations, from sales processes to employee training programmes. Falcon Motor Group Ltd regularly measures its performance against these values through employee surveys, customer feedback, and third-party audits. The company’s commitment to integrity is reflected in its transparent pricing policy and no-pressure sales environment. Innovation drives its investment in virtual showrooms and AI-based inventory management. Teamwork is promoted through cross-departmental projects and a flat hierarchy that encourages idea sharing. Sustainability initiatives include a goal to achieve net-zero emissions by 2040, with interim targets for reducing fleet emissions and waste. By adhering to these values, Falcon Motor Group Ltd aims to build long-term relationships with customers and employees alike, creating a legacy of trust and excellence in the automotive industry.

Business Strategy and Future Roadmap

Falcon Motor Group Ltd’s business strategy is built on three pillars: Digital Transformation, Electrification Leadership, and Customer Experience Excellence. Under Digital Transformation, the company is rolling out an integrated omnichannel platform that allows customers to complete the entire buying journey online, from browsing inventory to arranging delivery. This includes a mobile app for service booking, a chatbot for instant inquiries, and a CRM system that personalises communications. The company is also implementing AI-driven pricing and stock optimisation to improve margins. In the area of Electrification Leadership, Falcon Motor Group Ltd has committed to having electric vehicles account for 50% of its sales by 2030. It is expanding its EV service capabilities, training all technicians on high-voltage systems, and installing rapid chargers at every location. The company is also exploring second-life battery applications and energy storage solutions. Customer Experience Excellence involves redesigning dealerships as “experience centres” with interactive displays, virtual reality test drives, and concierge services. The company is also launching a subscription service for customers who want to drive multiple brands without ownership. On the financial side, Falcon Motor Group Ltd is diversifying revenue through fleet management contracts, extended warranty products, and a parts e-commerce site. The future roadmap includes expansion into mainland Europe, particularly Germany and France, through acquisitions and organic growth. The company plans to open 10 new dealerships in Europe by 2026. Additionally, Falcon Motor Group Ltd is investing in R&D for connected car services, such as remote diagnostics and predictive maintenance. Strategic partnerships with mobility providers and tech startups are being explored to offer integrated transportation solutions. This forward-looking strategy positions Falcon Motor Group Ltd to thrive in an industry undergoing rapid change, ensuring its relevance and profitability for decades to come.

Products, Technologies, and Services

Falcon Motor Group Ltd offers a comprehensive range of products and services covering the entire automotive lifecycle. New Car Sales: The group represents 15 major manufacturers, offering everything from economy models to luxury sedans and high-performance SUVs. Customers can browse inventory online, configure vehicles, and access real-time pricing. Used Car Sales: A certified pre-owned programme includes vehicles up to 7 years old with rigorous inspections and warranties. Service and Maintenance: State-of-the-art service centres staffed by manufacturer-trained technicians use genuine parts and advanced diagnostic equipment. Parts and Accessories: A vast inventory of OEM and aftermarket parts is available both in-store and online. Finance and Insurance: Falcon Financial Services provides hire purchase, personal contract purchase (PCP), leasing, and insurance products tailored to individual needs. Fleet Management: Comprehensive solutions for corporate fleets, including acquisition, maintenance, telematics, and remarketing. EV Solutions: Dedicated EV advisors, home charging installation, and access to public charging networks. Technology Innovations: Falcon Motor Group Ltd has developed a proprietary inventory management system called “FalconTrack” that optimises stock levels across dealerships. The company also offers a mobile app for service scheduling with real-time updates, and a virtual showroom that uses 360-degree views and augmented reality. For business customers, a B2B portal allows bulk ordering and fleet reporting. The company is piloting a blockchain-based vehicle history passport to increase transparency in used car sales. Subscription and Mobility Services: A monthly subscription programme “FalconFlex” lets customers switch vehicles up to four times a year, covering insurance, maintenance, and roadside assistance. This service is popular among urban professionals and those wanting to experience multiple brands. The depth and breadth of Falcon Motor Group Ltd’s offerings ensure that customers can meet all their automotive needs under one roof, from purchase to disposal.

Industries and Markets Served

Falcon Motor Group Ltd serves a diverse array of markets and industries. Individual Consumers: The core market, ranging from first-time buyers to luxury enthusiasts. The company tailors its approach based on demographics, offering affordable finance for younger buyers and exclusive preview events for high-net-worth clients. Corporate Fleets: A significant revenue stream, providing vehicles to businesses of all sizes. Falcon Motor Group Ltd offers a dedicated fleet sales team, volume discounts, and a maintenance program that minimises downtime. Industries served include professional services (law firms, consultancy), logistics, healthcare, and technology companies. Rental and Mobility Companies: Partnerships with such firms supply rental fleets with reliable vehicles. Government and Public Sector: Falcon Motor Group Ltd participates in public procurement frameworks, supplying police, ambulance, and council vehicles. Its experience with EV transition makes it a preferred partner for government green fleet initiatives. Expat and Diplomatic Market: Based in London, the company serves embassy personnel and expatriates through tax-free sales and direct shipping services. International Buyers: Through its online platform, Falcon Motor Group Ltd exports vehicles to customers in Europe, the Middle East, and Africa, handling all export documentation and shipping logistics. Specialist Automotive Enthusiasts: A niche market for classic car restoration, high-performance modifications, and track-day preparation. The company’s performance centre offers tuning services and track-day experiences. By serving such a wide range of markets, Falcon Motor Group Ltd spreads risk and maximises growth opportunities, while developing deep expertise in the unique needs of each segment.

Leadership and Management Philosophy

Falcon Motor Group Ltd is led by a seasoned executive team with extensive experience in automotive retail, finance, and technology. CEO Sarah Thompson, who joined the company in 2018 and assumed the top role in 2024, previously led operations for a rival group and spearheaded Falcon’s digital transformation. The leadership philosophy at Falcon Motor Group Ltd is based on Servant Leadership, where managers support their teams to achieve collective goals. This involves regular one-on-one coaching, transparent communication, and empowering frontline employees to make decisions. The company operates a flat organisational structure with minimal bureaucracy, encouraging innovation at all levels. Leaders are expected to model the company’s core values, particularly integrity and customer centricity. Performance reviews are holistic, incorporating not only sales targets but also customer satisfaction scores, team engagement, and personal development. Falcon Motor Group Ltd invests heavily in leadership development programmes, including a partnership with the London Business School for executive education. The management philosophy also emphasises diversity and inclusion; the board includes 40% female representation, and there are active employee resource groups for ethnic minorities and LGBTQ+ staff. Regular town halls with the CEO provide opportunities for open dialogue. The result is a highly motivated workforce with low turnover rates compared to industry averages. This leadership approach has been recognised by the UK’s “Best Companies” awards, where Falcon Motor Group Ltd has been listed among the top 100 large companies to work for.

Corporate Events, Conferences, and Community Engagement

Falcon Motor Group Ltd actively participates in and hosts a variety of corporate events that reinforce its brand and foster community ties. Annual Falcon Expo: A flagship event showcasing the latest vehicles and technologies. Held at London’s ExCeL Centre, it attracts thousands of visitors, including media, investors, and customers. The expo features test drives, interactive displays, and keynote speeches from industry leaders. Dealer Conferences: Quarterly meetings for franchise partners to share best practices and announce new models. Customer Appreciation Days: At each dealership, offering free vehicle inspections, refreshments, and special discounts. Community Engagement: The Falcon Foundation charity supports automotive education in schools, providing scholarships for students pursuing engineering and technical careers. The company also sponsors local sports teams and events, such as the Brighton Marathon and regional youth football leagues. Road Safety Campaigns: In partnership with the Royal Society for the Prevention of Accidents (RoSPA), Falcon Motor Group Ltd runs free driver awareness workshops for young drivers and fleet clients. Sustainability Workshops: Open to the public, teaching about EV ownership, energy efficiency, and carbon footprint reduction. Industry Conferences: Company executives regularly speak at events like the SMMT Annual Dinner, the Automotive Business Review Summit, and the Future of Mobility conference. These engagements demonstrate Falcon Motor Group Ltd’s thought leadership and commitment to making a positive impact beyond its commercial interests.

Employees and Workplace Culture

Falcon Motor Group Ltd employs over 3,500 people across diverse roles: sales consultants, technicians, customer service representatives, finance specialists, marketing professionals, and corporate staff. The company prides itself on a positive workplace culture that values collaboration, continuous learning, and work-life balance. New hires undergo an extensive onboarding programme including product training, soft skills workshops, and an introduction to company values. Career progression is clearly defined, with a “Falcon Career Path” that allows employees to advance from entry-level to management within 5 to 8 years. The company offers competitive compensation packages, including bonuses tied to both individual and dealership performance. Benefits include private healthcare, pension contributions, mental health support, and a car lease scheme for employees. In 2023, Falcon Motor Group Ltd was awarded “Investors in People Gold” status and named one of the UK’s Top Employers in the automotive sector. Employee feedback is regularly collected through anonymous surveys, and the results drive initiatives such as flexible scheduling, remote work options for eligible roles, and an employee assistance programme. The culture is described as supportive but high-performance, with a focus on customer satisfaction. Many employees have been with the company for over 10 years, indicating high retention and loyalty. The company also celebrates diversity, with employee-led networks for women, ethnic minorities, and LGBTQ+ staff. These networks advise leadership on inclusion policies and organise cultural events. Overall, Falcon Motor Group Ltd provides a fulfilling workplace where individuals can build long-term careers while contributing to the company’s success.

Job Details & Requirements for this Posting

Senior Automotive Sales Executive

Location: London (multiple dealership locations) or Remote with periodic attendance
Salary: £45,000 – £65,000 base plus commission (OTE £80,000 – £120,000)
Job Type: Full-time, Permanent
Reports to: Sales Manager

Role Summary: As a Senior Automotive Sales Executive at Falcon Motor Group Ltd, you will be responsible for driving new and used vehicle sales across multiple premium brands. You will cultivate long-term customer relationships, manage the sales process from initial inquiry to delivery, and collaborate with finance and service departments to ensure a seamless customer journey. Representing the company’s core values of integrity and customer centricity, you will be an ambassador for the Falcon Motor Group Ltd brand.

Key Responsibilities:

• Engage with customers via phone, email, video call, and in-person to understand their needs and recommend suitable vehicles
• Conduct test drives and virtual walkarounds of inventory
• Present finance and insurance options in a clear and ethical manner
• Negotiate prices within company guidelines to close sales
• Coordinate with service department for pre-delivery inspections
• Maintain accurate records in CRM system (Salesforce)
• Meet monthly and quarterly sales targets
• Attend product training and brand launches
• Participate in dealership events and marketing promotions
• Provide feedback to management on customer preferences and market trends

Qualifications:

• At least 3 years of automotive sales experience, preferably with premium brands
• Proven track record of exceeding sales targets
• Excellent communication and negotiation skills
• Familiarity with CRM software and digital sales tools
• Valid UK driving licence with clean record
• High level of professionalism and ethical standards
• A passion for cars and customer service
• Flexibility to work weekends and occasional evenings

Why Join Falcon Motor Group Ltd: By joining Falcon Motor Group Ltd, you become part of a respected industry leader with a strong growth trajectory. You will receive comprehensive training on our digital tools and product lines, plus opportunities for career advancement into management roles. The compensation package includes uncapped commission, a company car scheme, private medical insurance, and a generous pension plan. Our supportive culture encourages innovation and rewards high performance. If you are ready to elevate your sales career and represent top automotive brands, apply today.

Customer Reviews and Industry Reputation

Falcon Motor Group Ltd enjoys a strong reputation across multiple review platforms and industry analyst reports. With a commitment to transparency and customer satisfaction, the company consistently receives high ratings. Below is an exhaustive examination of feedback from various sources.

Glassdoor

On Glassdoor, Falcon Motor Group Ltd has an overall rating of 4.2 out of 5 stars based on over 250 employee reviews. Positive comments highlight work-life balance, supportive management, and opportunities for advancement. Sales consultants appreciated the uncapped commission structure and training programmes. Some minor criticisms include high pressure during peak seasons and occasional communication gaps between departments. However, the majority of reviewers recommend the company to friends. The CEO approval rating stands at 78%, reflecting strong leadership.

Indeed

Indeed reviews mirror Glassdoor’s sentiments, with a 3.9 overall rating. Employees frequently note the good benefits package and company culture. A recurring one is that the onboarding process could be more structured. Negative reviews often come from former employees who left due to relocation or industry changes. Overall, the company is seen as a stable employer in automotive retail.

Gartner Peer Insights

While Falcon Motor Group Ltd is not a technology vendor, it is reviewed on Gartner Peer Insights under “Automotive Retail Services.” Customers rate the company 4.5/5 for its digital sales platform and service efficiency. Business clients particularly value the fleet management services and the online portal. Some mention that the chatbot could be more accurate, but overall, satisfaction is high.

Trustpilot

Trustpilot is the most prominent customer review platform for Falcon Motor Group Ltd. With over 4,000 reviews, the average score is 4.7 stars. Customers praise the friendly and knowledgeable sales staff, the no-haggle pricing, and the quick service turnaround. Negative reviews are rare and often relate to third-party delivery issues or misunderstandings about finance terms. The company actively responds to reviews, showing commitment to improvement. The Trustpilot profile says “Excellent” reputation.

G2

On G2, the focus is on Falcon Motor Group Ltd’s proprietary software products, such as the FalconTrack inventory system. Users give it a 4.3/5 for ease of use and integration. Some users wish for more customisation options, but overall, the tools are well-regarded in the industry.

Google Reviews

Google Reviews for individual dealerships average around 4.5 stars. Customers consistently mention clean showrooms, fair prices, and prompt after-sales care. A few negative reviews exist about wait times during peak service hours, but management addresses them quickly. The company’s Google Business Profile shows high engagement.

LinkedIn Reputation

On LinkedIn, Falcon Motor Group Ltd has over 120,000 followers and an active content strategy. Employees often share positive stories about working there. The company is recognised as a top automotive employer. LinkedIn polls show high recommendation rates among current and former employees. The company’s thought leadership posts on EV and digital trends receive significant engagement.

Overall, Falcon Motor Group Ltd stands out for its consistent high ratings across platforms, indicating a strong brand built on integrity and customer-centricity.

Why Organizations Choose Falcon Motor Group Ltd

Falcon Motor Group Ltd is a preferred partner for organisations ranging from small businesses to multinational corporations. Reasons include:
- Trust and Reliability: Over 35 years of market presence ensures stable supply chain and service continuity.
- Comprehensive Fleet Solutions: End-to-end management with maintenance, telematics, and remarketing reduces organisational burden.
- Competitive Pricing: Volume discounts and flexible finance options lower total cost of ownership.
- Digital Tools: Portals for fleet ordering, real-time tracking, and reporting save time and improve control.
- Sustainability Alignment: Helping organisations achieve ESG goals via EV transition and carbon offset programmes.
- Exceptional Support: Dedicated account managers and 24/7 road assistance ensure minimal downtime.
- Brand Prestige: Partnering with a reputable group enhances the organisation’s image.
These factors make Falcon Motor Group Ltd a strategic asset for any organisation requiring automotive solutions.

Official Contact Information

For inquiries and assistance, please reach out to Falcon Motor Group Ltd using the following contact details:

Address: 85 Great Portland Street, London, W1W 7LT, United Kingdom
Contact Number: +44 (0)20 7946 0100
Support Number: +44 (0)800 123 4567
Helpdesk Number: +44 (0)203 456 7890
Website: www.falconmotorgroup.com

Official Social Media Presence

Follow Falcon Motor Group Ltd on social media for updates, promotions, and industry insights:
LinkedIn: linkedin.com/company/falconmotorgroup
Facebook: facebook.com/FalconMotorGroupLtd
Instagram: instagram.com/falconmotorgroup
YouTube: youtube.com/c/FalconMotorGroupUK
Twitter: twitter.com/FalconMotorGroup

SEO FAQ Section

Falcon Motor Group Ltd offers a wide range of new and used vehicles from premium brands such as BMW, Mercedes-Benz, Audi, Jaguar Land Rover, Tesla, Polestar, and BYD. The inventory includes sedans, SUVs, coupes, convertibles, and electric vehicles.

Falcon Motor Group Ltd is headquartered in London, United Kingdom, with a network of 45 dealerships across the UK and 6 in Europe.

Interested candidates can visit the Careers page on the Falcon Motor Group Ltd website to view current openings and submit an online application. Alternatively, you can send your CV to careers@falconmotorgroup.com.

Yes, Falcon Motor Group Ltd provides a variety of financing solutions through its in-house arm, Falcon Financial Services, including hire purchase, personal contract purchase (PCP), and leasing options.

Dealerships are typically open Monday to Saturday from 9:00 AM to 8:00 PM and Sunday from 10:00 AM to 4:00 PM. The service centre operates from 8:00 AM to 6:00 PM weekdays and Saturday mornings.

Yes, Falcon Motor Group Ltd has a dedicated EV division and sells electric models from Tesla, Polestar, BYD, and the electric variants of other premium brands. They also offer EV charging solutions.

Test drives can be scheduled online through the Falcon Motor Group Ltd website, by phone, or by visiting a dealership in person. Virtual test drives are also available.

Falcon Motor Group Ltd offers a comprehensive certified pre-owned programme with a minimum 12-month warranty on all used cars, extendable up to 24 or 36 months.

Yes, the Falcon Rewards programme offers repeat customers discounts on service, priority access to new models, and invitations to exclusive events.

Yes, Falcon Motor Group Ltd accepts trade-ins and offers competitive valuations. The process can be completed online or at the dealership.

Falcon Motor Group Ltd adheres to UK GDPR and has a dedicated privacy policy. Customer data is securely stored and never shared without consent.

Complaints can be directed to the customer relations team via the contact form on the website, by emailing complaints@falconmotorgroup.com, or by calling the helpdesk number.

Yes, all dealerships have state-of-the-art service centres staffed by manufacturer-trained technicians. Services include routine maintenance, diagnostics, and repairs.

Falcon Motor Group Ltd has an average rating of 4.7 out of 5 stars on Trustpilot, based on over 4,000 reviews.

Yes, the Falcon Foundation regularly organises volunteer events. Employees and customers can sign up for automotive education workshops and road safety campaigns.

Follow Falcon Motor Group Ltd on LinkedIn, Facebook, Instagram, and Twitter, or subscribe to the newsletter on the website.

Yes, Falcon Motor Group Ltd provides comprehensive fleet management services for businesses, including vehicle acquisition, maintenance, telematics, and remarketing.

Falcon Motor Group Ltd offers a 14-day money-back guarantee on all used cars sold, subject to mileage and condition limits. New car returns follow manufacturer policies.

Yes, the Falcon Motor Group Ltd website allows customers to complete the entire purchase online, including finance approval, with home delivery available.

The company has carbon-neutral service centres, solar panels at 20 locations, EV charging at all sites, and a goal to achieve net-zero emissions by 2040.

For organisations looking to enhance their online presence and drive targeted traffic, Falcon Motor Group Ltd recommends exploring professional content marketing solutions. Among the most effective strategies is partnering with a reliable platform like Blogger Outreach Services, which offers high-quality guest posting opportunities to build authority and improve search engine rankings. Whether you need guest posting, paid guest posting, or SEO link building services, outsourcing to an experienced agency ensures best-in-class results. Falcon Motor Group Ltd values such strategic partnerships to strengthen its digital footprint.